If you are a lawyer or you will become a lawyer very soon, then your probably know that once you set your foot inside the courtroom, your goal is for the opposing team to feel intimidated by the way look, walk, and talk. How you look must give a very good impression while people are checking you out from head to toe.
A pleasing appearance will definitely help you establish a great image as well as authority inside the court. And believe me when I say that the shoes you are wearing is the first thing that they will notice. So, when looking for shoes either in store or online, make sure that it fits your attire. It will not matter if its a MBWB boots or an open shoes as long as it will add up to the appearance.
If you are reading this article, then you probably need tips when shopping for lawyer attire. To start, it is important to take note that the quality of the shoes should not always be based on how much it costs. Never. Because it is not always the case. No matter how expensive it is, if it does not fit on you or it will just ruin the package, it is not worth it.
To help you on the specs and things to look for, continue reading:
Sole – this is important when looking for a pair of shoes. If the sole is leather, then it will probably last longer and is comfortable to wear.
Stitching – when looking for shoes, make sure that they are properly stitched. Shoes that you find expensive probably means that it delicately stitched.
Details – although to some lawyers, this is not a big deal because it is only a small detail, then it is not to some. It is still important to carefully check out the details to look for misprints.
Overall appearance- this, I think is the most important because how your shoes look will either ruin or full get up or not. Colors that are safe to use are black, brown, and nude.
People often search stuff on Google such as a certain person, movie, song, or anything under the sun. But they rarely search for political terms or legal terms not unless they are doing a research or a study on something. Which is why law firms are still struggling when it comes to reaching the target clicks for their website. Until recently, when Google launched the Google AdWords, a tool that can help you gain numbers of clients. AdWords work by helping your advertisement to appear as top results once a user search something on the internet. You may even op to use Use PPCnerd tools for Google AdWords if you want less manual labor.
When using Google AdWords for your law firm, AdWords will look somehow different from other industries, especially when the competition is quite challenging. In order for your law firm to gain competitive advantage and increase advertisement ratings, we listed down 7 strategies that are best suitable for lawyers.
1. Strategically Bid Higher – ever since AdWords are developed, the competition became really harsh and high, specifically AdWords for law firms. For law firms to stay in high rankings, they really need to bid higher, but of course not impulsively, but with strategy.
Say for example, to bid strategically means to bid to those keywords that you think are profitable. These are not necessarily the keywords that gain high volumes but this may refer to those advertisement groups provide the most conversions.
2. Focus on what makes your law firm unique – if you try google-ing the term lawyer and a specific country, there would be lots of results. If you that the result would be different if you are able to indicate the specialization, then you are wrong. This will still be the case.
So try harder to determine your specialization and your advantage from others even if you think there is none.
3. Negative keywords work fine – sometimes, there are few number of clicks that come from the irrelevant audience. To avoid paying wrong clicks, try opting for negative keywords to filter searches that are not beneficial for your business.