People often search stuff on Google such as a certain person, movie, song, or anything under the sun. But they rarely search for political terms or legal terms not unless they are doing a research or a study on something. Which is why law firms are still struggling when it comes to reaching the target clicks for their website. Until recently, when Google launched the Google AdWords, a tool that can help you gain numbers of clients. AdWords work by helping your advertisement to appear as top results once a user search something on the internet. You may even op to use Use PPCnerd tools for Google AdWords if you want less manual labor.
When using Google AdWords for your law firm, AdWords will look somehow different from other industries, especially when the competition is quite challenging. In order for your law firm to gain competitive advantage and increase advertisement ratings, we listed down 7 strategies that are best suitable for lawyers.
1. Strategically Bid Higher – ever since AdWords are developed, the competition became really harsh and high, specifically AdWords for law firms. For law firms to stay in high rankings, they really need to bid higher, but of course not impulsively, but with strategy.
Say for example, to bid strategically means to bid to those keywords that you think are profitable. These are not necessarily the keywords that gain high volumes but this may refer to those advertisement groups provide the most conversions.
2. Focus on what makes your law firm unique – if you try google-ing the term lawyer and a specific country, there would be lots of results. If you that the result would be different if you are able to indicate the specialization, then you are wrong. This will still be the case.
So try harder to determine your specialization and your advantage from others even if you think there is none.
3. Negative keywords work fine – sometimes, there are few number of clicks that come from the irrelevant audience. To avoid paying wrong clicks, try opting for negative keywords to filter searches that are not beneficial for your business.