You live in a digital age wherein the Internet progressively determines a large portion of your private and professional life. Nowadays, the majority of customers also find their legal guidelines online. This is why an undoubted and modern legal website plays a significant role in successful customer acquisition.
The need for a modern lawyer’s website
Lawyers are obviously not required to provide an online presence. But, is an up-to-date lawyer’s website still worthwhile? You don’t exist for the majority of clients if you don’t have a law firm online presence in the digital age.
People looking for legal guidance can rapidly get an overview of lawyers in their place of residence, the surrounding area or worldwide because of the internet. This situation is both a challenge and an opportunity for lawyers.
A modern law firm website is not only the digital figurehead of a law firm today. It also forms the foundation of a sustainably economically successful law firm.
Think about how you want to present yourself as a lawyer
Corporate design and template
The visual content of the law firm’s website conveys an image and always denotes a brand to customers. This brand starts with the name of the law firm, which should also be visible in the domain and email address. A high recognition significance consists in the use of a law firm logo. Of course, you also need to represent this on the homepage.
As a substitute for the logo, attractive colours and other graphic features can also be appropriate to represent a brand and an image. Nonetheless, your corporate design must not follow temporary trends. The reason for this is that clients view the legal profession as conservative and linked with continuity.
In addition to corporate design, you also require corporate language. With the corporate language, you can define which language guidelines your law firm follows. Because clients associate lawyers with seriousness, you should choose a conservative image, specialist knowledge, and high-level language. However, this does not get lost in legal jargon that the general public does not understand.
You should determine the rules of spelling as well because in many instances several spellings are possible. The corporate language you use in your law firm will automatically build a personal impression on the reader.